Advanced Sales Training
Freelance designer. Brand and one-page site.
Advanced Sales Training is a new business, and it needed an identity and a website. I designed the brand and built a one-page site around the training offer, keeping the founders' distinctive voice in the copy.
The brief
The founders teach sales teams how to handle buyer indecision. They wrote the first draft of the copy themselves, deliberately tongue in cheek, and wanted to keep that voice.
The identity needed to carry the personality while remaining credible to the sales leaders considering the training.
- Year
- 2026
- Team
- Me, working directly with the two founders
- My contribution
- Brand identity, website design and build, copy editing and launch
- Launched
- 9 September 2026
Carry one idea from the mark into the page.
The wordmark is heavy lettering with a blue rule beneath it. I carried that rule into the website, where it runs under headlines and between sections.
The founders chose this direction from four looks I proposed. The identity has one colour rule: the word never changes, only the light does.
Build the page around buyer indecision.
The page opens on the problem the training addresses: the buyer who says “let me think about it”. Every section after that answers it, from the method and the two sessions to what the team takes away.
I explored two complete versions of the site before developing the final direction with the founders' offer and copy.
Keep the founders' voice and tighten the delivery.
I restructured and edited their draft, keeping the direct tone down to their headline, “Not another bloody sales training”, and a format point called “A little sweary”.
The whole offer fits on one page, and the next step is a call.
Where it stands
The brand and website launched on 9 September 2026, six weeks after the first call. The founders now have an identity, a website and a brand guide to work from.
Visit advsalestraining.com ↗What I delivered
- The wordmark, identity assets and usage guidance
- Website design, front-end build and edited copy
- Launch and domain setup, with the client's email preserved
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