rron imami

Design for the person
behind the numbers.

A drop-off is a person who wanted something and gave up. Finding out why is most of the work. Then I design and build the fix: websites, brands and product UX for founders and growing businesses.

See the five cases Read the CV

Brands I’ve designed for

  • HR Grapevine
  • Paraden
  • Advanced Sales Training
  • Funky Design Tools
  • TOML Collective
  • Sogody

Selected work.

Websites, brands and products, from an established publisher to a founder’s first launch.

A news article template on a white page: a breadcrumb and a live flag, a two line headline about a bank restructuring its HR function, a standfirst, a bylined lead photograph, a key points list, and a right rail carrying a numbered most popular list, a members block and three report downloads.

HR Grapevine

Head of Design. Editorial redesign and template system.

Eleven page templates for an HR publisher, designed to lead readers to the next story.

Design and code complete. The templates shown have not been deployed View case study, HR Grapevine
The live Funky workbench, with task-grouped navigation, tool search and illustrated cards for Batch Cropper, Background Remover, Listing Prep and Grid Splitter.

Funky Design Tools

Owner and sole builder. Design to deploy.

A batch cropper that grew into a free collection of browser-based design tools.

Live at funkydesigntools.com. Free, no account View case study, Funky Design Tools
The readership trends screen of the internal tool: a left sidebar stepping through content, design, marketing and readership, then six charts breaking the audience down by function, company size, seniority, industry, country and gender.

HRG Article Manager

End to end product UX. Internal content tool.

One place to create, organise and measure articles.

Completed product design. Internal tool View case study, Article Manager
A dark green site header over a faint hexagon field, with the headline Outbound that researches every prospect, then writes to them personally, and a panel beside it holding an ideal customer profile: industry, headcount, country, seniority and function filters over the counts 412 companies matched and 1,180 contacts ranked by fit.The Paraden app’s setup checklist, three of four steps done.

Paraden

Founding designer. Brand, site and app UX.

An outbound sales product that researches each prospect before it writes to them.

Live at paraden.ai View case study, Paraden
The advsalestraining.com home page: the headline Not another bloody sales training in heavy white capitals on a near black stage, a blue laser rule under it, two lines of promise copy, and a laser drawn hourglass of light standing to the right.

Advanced Sales Training

Freelance designer. Brand and one-page site.

A new identity and website built around the founders' own voice.

Live at advsalestraining.com since 9 September 2026 View case study, Advanced Sales Training

What I can help with.

Websites

For a new business, a new direction or a site you’ve outgrown.

  • Pages, copy and the enquiry route, agreed before the build
  • Responsive design, checked on desktop and mobile
  • Front-end build, then help getting it live
  • Page titles and descriptions, written for search
  • Code and design files, handed over with a walkthrough of how to look after the site

Hosting, ongoing edits and any external services are agreed separately.

Deciding how much website you need

Brand identity

A clear identity that fits the business and works in use.

  • A logo, with the versions you’ll need
  • Colours and typography, set for screen and print
  • Direction for the words, so they sound like the business
  • Mock-ups on real pages and materials, so you can see it working
  • The assets and a concise guide, for using them consistently
A brand from scratch: Advanced Sales Training
  1. Agree the brief
  2. Work through the design
  3. Build and hand over

The quote depends on the scope, how ready the content is and the timing.

Discuss a project
Rron Imami wearing a leather jacket and checked shirt against a stone background.

From graphic design to the front end.

I’m Head of Design at HR Grapevine, where I lead a small team and look after the design system across three brands. I started in graphic design, and over the past nine years my work has grown to include product UX, websites and front-end development.

Alongside that, I’m the founding designer at Paraden and the person behind Funky Design Tools.

I like getting close to a problem, making something useful and seeing it through to the finished work.

Workspaces and AI workflows. I also design the systems I work in: project workspaces, shared instructions and review gates. I use agent orchestration to coordinate bounded tasks across AI tools, with clear handovers and decisions that stay with me.

Based in London. Read my CV

Experience

  1. Head of DesignHR Grapevine · 2024 to nowThree brands: HR Grapevine, Executive Grapevine and GILT

  2. Lead UX DesignerExecutive Grapevine International · 2023 to 2024Research, testing and UX for cross-functional teams

  3. Digital Product DesignerExecutive Grapevine International · 2022 to 2023Features from prototype to production, tested with users

  4. UI/UX DesignerSogody, freelance · 2019 to 2023For Samsung, Unilever, Havas Media and Brainlabs

  5. Senior Graphic DesignerSignstar, London · 2019 to 2022Led the graphic design department: packaging, shopfronts and signage

  6. UI/UX DesignerContract, London · 2017 to 2019Web and mobile UI/UX, research and prototyping

A little room to experiment.

I built an interactive version of this portfolio. This is a small piece of it. On the full canvas you can move the panels, resize them and edit the copy, and the eye has a lot more to say.

Open the canvas

The canvas needs a larger screen. On a phone it opens as a plain list.

Do not move this.

Move it with the arrow keys. On the note, Enter edits the text. The eye puts things back.

Tell me what you need.

Tell me what you’re working on, or get in touch about a design role.

rron.imami@gmail.com Read the CV, one page, PDF
What you need

Opens a draft in your email app. You review it and press send.